Ready to try eSIMs and change the way you stay connected?
Download the Airhub app to purchase, manage and top up your eSIMs anytime, anywhere!
Get ready for Rio de Carnival! Tips on parades, costumes, safety & how to grab carnival tickets Rio de Janeiro before they sell out.

Rio de Janeiro Carnival tickets explained — the Sambadrome sectors and rough prices, the best nights to go, how to buy official tickets, the free blocos alternative, the dates, and first-timer travel tips.
Rio Carnival is really two festivals wearing one name. There's the Sambadrome the ticketed, floodlit competition where the top samba schools roll colossal floats and thousands of costumed dancers past a crowd that never stops roaring and there's the blocos, the free street parties that swallow the whole city for days. Most first-timers do both, and should. But only one of them requires forward planning and a credit card, and that's where people get stung: they arrive assuming they'll sort Sambadrome tickets on the ground, and the good seats sold out months ago. So this guide leads with the part you actually have to buy when it happens, which ticket to get, roughly what it costs, and how to buy the real thing instead of a scalper's. The blocos, the food, and the survival tips come after.
Carnival is a movable feast it runs from the Friday before Ash Wednesday through Ash Wednesday, so the dates slide around the calendar each year. The 2025 (Feb 28–Mar 5) and 2026 (Feb 13–18) editions have already passed. The next one is 5–10 February 2027.
For ticket buyers, the nights that matter are the Special Group parades Sunday to Tuesday (7–9 February 2027), when Rio's elite samba schools go head to head for the title. The Access Group (Série Ouro) parades on the Friday and Saturday beforehand (5–6 Feb), and there's a lovely coda: the Champions' Parade the winning schools taking a victory lap usually falls the following Saturday (13 Feb 2027), often with cheaper tickets and a mellower crowd.
Before you buy anything, get clear on which experience you're buying for, because they're not variations on a theme they're completely different animals.
The Sambadrome is the show. It's ticketed, it happens at a fixed time and place, and it's the spectacle you've seen in every travel ad: the towering floats, the thundering drum sections, the schools competing for a championship. You reserve a seat and you watch it unfold.
The blocos are the party. Free, spontaneous, everywhere at once hundreds of neighbourhood street parties, each with its own personality (one all samba, the next 90s pop, another doing Beyoncé in Portuguese). No ticket, no seat; you turn up in costume and fold into the crowd. Cordão da Bola Preta is the monster of the bunch, pulling well over a million people.
Our honest advice: don't choose do both. Book one Special Group night at the Sambadrome for the once-in-a-lifetime spectacle, then give the rest of your days over to the blocos. The rest of this guide handles the Sambadrome tickets first, since those are the ones on a clock.
Here's the part the search is really about. A Sambadrome ticket isn't one thing the venue is carved into sectors, and which one you choose sets the tone for your whole night (and the size of the bill):
Which night? For the genuine competition and the marquee schools, go on a Special Group night (Sun/Mon/Tue). On a tighter budget, or if you'd rather dodge the biggest crowds, the Champions' Parade the following weekend gives you the winning schools for less.
And the damage? Grandstand seats sit at the affordable end; frisas and numbered chairs climb from there; camarotes run into the thousands of reais (R$5,000+). Prices creep up steadily as Carnival nears and the popular sectors sell through.
Two rules will save you money and heartache: buy official, and buy early.
Tickets go on sale in phases through official and authorised channels, and the sought-after sectors — 9 and 11 especially — sell out months ahead, often by November or December for a February Carnival. That scarcity is precisely what feeds the scalpers, so stick to the official Sambadrome/LIESA ticketing or a clearly authorised reseller , and treat any too-good-to-be-true deal on social media or from a street seller near the venue as exactly that. If a grandstand seat is the plan, grab it the moment sales open.
If the Sambadrome is the headline act, the blocos are what actually make people fall for Rio. They're free, they're everywhere, and they run from breakfast to the small hours right across the city. Each has its own character a theme, a sound, a route and the etiquette couldn't be simpler: show up in costume, respect the crowd, dance. The big ones (Cordão da Bola Preta among them) draw staggering numbers, so arrive early for the best of the atmosphere and keep your valuables close (more on that in a moment).
To the Sambadrome: the smart way in is the Metro (Line 2), hopping off at Praça Onze or Estácio — driving and parking anywhere near the venue during Carnival is a special kind of misery. And here's the thing nobody warns first-timers about: the exit. The end of the night, often around 4am, is chaos enormous crowds, long waits for a ride. Plan for it, agree a meeting point with your group before you go in, and don't bank on a quick Uber materialising.
Where to base yourself: aim for Lapa (central, and the heart of the nightlife), Ipanema, or Copacabana close to the action and well connected. Book months ahead, because Carnival accommodation evaporates and prices spike, and February flights into Rio get expensive fast try to lock those in by November or earlier.
Carnival runs on street food, and it's genuinely excellent. Keep an eye out for pastel (crisp fried pastry stuffed with something savoury), coxinha (a teardrop of shredded chicken wrapped in fried dough), açaí bowls to cool you down, and churrasco (grilled meat) straight off the stalls. And the drink of the festival is the caipirinha Brazil's national cocktail of cachaça, lime, and sugar. It goes down sweeter, and hits harder, than it looks.
A handful of things that genuinely smooth out the trip:
Carnival leans hard on your phone: flagging an Uber back from a bloco, mapping the walk to the Sambadrome, locating your group in a sea of identical costumes, and of course filming the whole glittering circus as it happens. Hotel Wi-Fi doesn't follow you into the street, and a week of roaming charges adds up faster than the caipirinhas.
A travel eSIM takes care of it before you leave. Install a Brazil eSIM before you fly and it activates the moment you land scan the QR code, no physical SIM to swap, no airport queue. If Rio is one stop on a longer trip, a Global eSIM covers the rest. New to eSIMs? Here's how to install one and a quick device compatibility check.
It's a movable feast tied to Lent (the Friday before Ash Wednesday through Ash Wednesday), so the dates shift each year. The next edition is 5–10 February 2027, with the Special Group parades on 7–9 February.
It depends on the Sambadrome sector. Grandstand (arquibancada) seats are the best value; front boxes and numbered chairs cost more; VIP camarotes run into the thousands of reais. Prices rise as Carnival approaches.
For tourists, Sectors 9 and 11 (grandstands) are the popular picks for their central view, and Sector 9 usually has multilingual guides. Camarotes are the priciest, but they're more of a hospitality upgrade than a better view.
The Special Group parades (Sunday to Tuesday) feature the top schools and the full spectacle. The Champions' Parade the following weekend is a cheaper, calmer alternative with the winning schools.
Yes — the street parties are completely free. You just turn up (in costume) and join in. The Sambadrome parades are the ticketed part.
Take the Metro (Line 2) to Praça Onze or Estácio. Be ready for a chaotic, crowded exit at the end of the night (often around 4am), and agree on a meeting point with your group in advance.
Get your Airhub eSIM in minutes and travel without roaming surprises.